Preheat the oven to 350 degrees, and line a baking sheet with parchment paper.
Add the cake mix, oil, and eggs to a large bowl, and stir until a dough forms.add the food coloring, and stir until the color is a well blended vibrant purple.
Use a cookie scoop to drop dough onto the baking sheet, 2-3 inches apart. Transfer the pan to the oven and bake for 8-10 minutes.
Remove cookies from the oven, and allow to cool on the baking sheet for 2-3 minutes, then transfer to a cooling rack for about 30 minutes, until completely cooled.
Use a butter knife to add a small amount of frosting to the center of each cookie, then press a Hershey’s Kiss into the frosting, and top excess exposed frosting with nonpareils.