Add the warm water, brown sugar, yeast and melted butter to a mixing bowl and stir and let set for about 5 minutes to bloom
Add salt to your flour and mix in a little. Add flour to the mixer and start with the dough hook on. Let the dough come together into a ball and pull away from the sides. If too sticky add more flour at a tablespoon at a time. Turn mixer to medium/low and knead dough for about 5 minutes.
Place the dough ball in an oiled bowl and cover with plastic wrap and let the dough rise in a warm place until doubled, about 60-90 minutes.
When dough is proofed, add 12 cups of water to a deep pot like a dutch oven and bring water to a boil. Add baking soda to water and bring back to a boil.
Turn dough out onto the counter and divide into 8 equal pieces. On a slightly oiled surface, roll out each piece of dough into a long rope, about 20-22 inches. Cut the dough into 12-15 pieces, about an inch long.
Preheat the oven to 425 degrees. Prep a cookie sheet with oil or pan spray. Beat egg in a small bowl.
Drop 15-20 pieces of dough in the boiling water for about 30 seconds and then remove with a slotted spoon and place on a greased baking sheet.
Brush bites with beaten egg and sprinkle with the coarse salt. Bake for about 15 minutes until golden brown.
In a small microwave safe bowl add velveeta, milk, paprika, garlic powder and cayenne pepper. Melt in the microwave for 1 minute, stir and continue until smooth and melted in 20 second increments.
Remove bites from the oven and serve hot with cheese sauce. Enjoy!