Why Do Food Bloggers Have So Many Ads?

Why Do Food Bloggers Have So Many Ads

Let’s have a heart to heart and let me be real with you for a minute….

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Hi love,

How are you? I hope life has been good to you and you’ve been able to gather around the table with your family this week.

It’s been brought to my attention over the past several weeks {and as the site gets bigger and bigger} that the ads on my site (and other food bloggers sites) annoy the hell out of you.

I get it. I truly get it.

But, if you have gotten to know me, you know I’m the realist realist person you’ll ever meet in your life. So I’m about to give it to you straight. If you can’t take the heat, get out of the kitchen.

It takes A LOT OF MONEY to have a recipe website. My current expenses are:

• Hosting (my place on the web) – $27/mo and will increase the more the website grows.
• Pinterest Manager – $150/mo
• Link Party Expert – $25/mo
• Food Blogger Pro – $299/year
• Camera/Lenses/Lighting – $2,500 invested so far – I still have to purchase 3 lenses that cost around $1,800 and would LOVE a new camera, but, I’m waiting on that for when I can afford it!
• Food Props and Backgrounds – spend around $100/mo
• Editing Software for Photos & Videos – $299 for 1 and $30/mo for the other
• Grocery Bill – $600-$1,100 a month
• Website Design & Graphics – $1,200 invested and the site needs to be redone…but, again, I’m saving my pennies for that!
• Facebook Ads – $60/mo
• Fiverr Designers – $5-$50/project

So as you can see it takes an initial investment of a few thousand dollars to get started and more so to continue to grow.

Now I know what you are thinking…so what, it’s your hobby and you enjoy it. Why Do Food Bloggers Have So Many Ads?at

The answer is this: I’m trying to recoup as much money as I possibly can. Right now I’m at about $250 of income in ads a month. That doesn’t cut it and that’s where Sponsored Content on the site relies heavily on adding to the bottom line as well as producing photography and videos off the site directly with brands who pay me directly like Dunkin Donuts and Kroger.

I’ve tried to sell products that would generate income on a constant basis so that I could remove some of these ads on the site, but, I don’t have the marketing knowledge or marketing team behind me to sell thousands of Products, sell My Heavenly Recipes T-Shirts, Meal Planning Workbook and the upcoming DIY Recipe Cookbook.

Listen, I hope that within the next two years I can remove ALL ads from the website and keep the site clean, with beautiful images and make YOU happy as much as I can. But, until that day comes I need to continue to work hard, continue my passion of Working with Brands and delivering you the best possible recipes that your family will love so that you keep coming back and sharing MyHeavenlyRecipes.com with your friends and family.

Hopefully you now have a understanding of why myself and bloggers have ads on their sites. It is also my hope that as more and more of our readers are educated on this topic it will help to support us all. At the end of the day we are a business, we are all in it to make money and make a name for ourselves! It’s the passion in us that drives us to work long hours to minimum results. At the end of the day I work as hard as I do because I want my Husband and I to run this business together, share my passion with others by doing Live Cooking shows and one day it’s my dream to have my own Cookbook!

Until then, my family and I appreciate any love that you give us. It’s those comments, small purchases and sharing the recipes you are making from our site with your families that keeps us going!

If there’s anything that I can ever do for you, questions you need answered, problems with a recipe, someone to talk with, I hope that you will email me at Marci@MyHeavenlyRecipes.com. I look forward to hearing from you!

Cheers my friend, Cheers!

Marci